IDEAS Consultancy & Advisory offers to developers, landlords and occupiers access to international best practices and in-depth specific research capabilities and retail market knowledge across South Asia. Our industry leading procedures and systems ensure consistency and accuracy, leading to the best outcomes and efficient solutions for our clients.

Our specialist research and retail teams offers the skills and experience to enable developers, landlords and tenants to access the most comprehensive range of retail focused services in the region.

Our services include:

• Development Advisory
• Leasing
• Tenant Representation
• Marketing
• Asset Management

The primary objective of Retail Advisory:
To gain market insight and analyse the present real estate scenario and conduct further consumer & retailer based research to analyse the market dynamics of the subject area and understand the consumer behaviour and spending habits present there.

We then use the analysis to devise:
» Optimum retail mix
» Layout of the retail centre, entertainment and Cineplex in the master plan
» Positioning of the asset in context to the present market

We undertake the following studies:

• Consumer Research & Behaviour Analysis
• Retailer Research
• Market Intelligence
• Competition Scan
• Demographic Analysis
• Catchment Area Analysis
• Tenant mix development
• Rental Design & Strategy
• Feasibility Study & Risk Analysis
• Positioning strategy
• Customer experience strategy
• Asset Turnaround strategy
• Market Potential Assessment
• Sustainability Strategy
• Due Diligence
• Investment Advisory

IDEAS provides our clients with over 20 years experience in all aspects of retail asset development in both International and Asian markets.

We undertake the following:

• Concept Workshop
• Review of Plans
• Retail Plan Maximization
• GLA Efficiency Planning
• Traffic Flow Maximization
• Tenant Location Matrix
• Retail Precincting
• Anchor Tenant Planning
• Parking Strategy
• Sustainability Planning
• Infrastructure Planning
• Leasing Team Oversight
• Lease Administration
• Financial Lease Budgeting
• CAM Calculation

For details of how we can assist you in your quest for developing consumer friendly, attractive but practical retail mall, please contact us for further details.

We understand the requirements of both tenants and investors from their real estate, allowing us to deliver out of box leasing strategies to mall owners. We work closely with out clients to bring quality tenants to assets, retain existing tenants and advise on repositioning malls, with the single objective of improving rental income and hence the valuation of the retail property. Our key relationships with our clients spanning across Asia provides access to an entire network of prospects which fit with the overall strategy of our clients.

We undertake the following services:

• Conceptual pre-planning
• Anchor Identification & Feedback 
• Product Mix & Zoning
• Leasing Strategy
• Leasing

Given the size and diversity of various countries in which retailers operate it is essential for retailers to understand that not only the opportunities but also the complexities of this rapidly growing region.

Our tenant representation service focuses on market entry and expansion programs for retailers across various geographies in South Asia.

We focus on strategies for our clients, which are based on our extensive research, in-depth market knowledge, experience, planning and process. This information coupled with our team relationship and reputation assists our clients gain a longer term strategic view of their retail property requirements.

We perform and deliver the following services:

• Brand positioning
• Portfolio evaluation
• Market entry and disposition strategies
• Detailed location analyses
• Identifying long-term customer base and sales potential
• Site selection
• Transaction management
• Lease administration
• Market opportunity assessment
• Business assessment
• Research & analysis
• Retail model & proposition
• Operating model
• Roll out strategy
• Business plan & detailed financials
• Partnerships including Joint Venture and Strategic Tie-Ups
• Assistance in M & A

To learn more about our tenant representation services and how we can add value to your business, please contact your local IDEAS contact.

For attracting customers/ shoppers and retailers to the retail centre ensuring that the retail centre is performing at the optimum levels it is necessary the mall is marketed to the right demography and right income group. We ensure that this much required but often neglected activity is taken seriously and that there are strategies/ marketing plans for the entire year to ensure a consistent flow of traffic to the retail centre.

We perform and deliver the following services:

• B2B & B2C Marketing Strategy
• Brand Partnership Strategy 
• Mall Launch Strategy
• Mall Positioning & Identity
• Casual Mall Marketing
• Tenant Marketing Programs
• Events & Promotions

IDEAS offers a seamless management process that encompasses all facets of the operation of a shopping centre:

• General management
• Retail management
• Tenant liaison and management
• Customer service
• Marketing/mall promotion
• Mall operations (facilities management)
• Leasing/lease administration
• Financial management
• Administration functions

We operate on a strategic partnership basis, and not on a client-vendor relationship, where IDEAS team aligns itself to the aspirations and goals of the client. These goals and aspirations include maximizing ROI, producing sustainable year on year rental growth by adopting various strategies, increasing the valuation of the mall overtime and formulating an exit strategy if so desired by the client/ owner/ investor.

To achieve the agreed goals it is important for IDEAS to critically assess the strengths, weaknesses, opportunities and threats of the mall, manage all operational, financial and administrative aspects, work closely with the retail tenants to maximize their opportunities, and to interact with the community at large to identify and enhance the shopping centre’s market positioning, create brand awareness and establish a value proposition for the mall in the minds of its target customers.

We offer a holistic approach that recognizes that all areas of the business must be working at optimum levels for success. We also recognize that customers are at the very core of all management activities and without them, the shopping centre ceases to be relevant and viable.

IDEAS Centre Management platform enables clients to provide the much needed differentiating factor which is fast diminishing in an increasingly competitive retail market, the physical differences between shopping centres become less clear cut. It also stands to reason that the tenant mix and retail offer of competing shopping centres will become similar due to the finite depth of the retailer pool.

Our intensive asset management of each shopping centre enables the creation of greater consumer attractiveness over competing shopping centres with overlapping retail offers.